Drive fast, buckle up and leave a good-looking commercial

What with the Super Bowl and all the hype around the commercials that air during it, this low-budget public service announcement from the UK created by the Sussex Safer Roads Partnership, of all things, that was launched last week and is generating Web buzz. Some viewers have been calling it the most beautiful PSA they have ever seen. What do you think?

Technorati tags: PSA, driving, buckle up