I searched in earnest to try and find out who does indeed come up with the names for the thousands of paint colors out there, but no one is spilling the beans. I mean, think about it. That is someone's job. Come in at 9, look at three hundred shades of brown and say this one is Saddle Tan, but this here... this one is Fennel Seed. This one's gonna be Mohair, but this one's gonna be called Moccasin.
Have a little fun and check out the Personal Color Viewer at Benjamin Moore's website. It also shows you what any of the paints look like out of the can and up on your walls. Cool.
Pantone on the other hand, they don't go in for these frilly names like "Raspberry Rash" or "Guano Mist" or what have you. Pantone is all science with easy-to-remember names like 14-1911-TPX and 12-0427-TPX. To people in the color industry (is there such a thing? really? there is so much I don't know) Pantone has the last word. At least if you ask them. Anyways, they were selling these kinda nifty stools made to look like a huge color sample. Not for the faint of wallet, though. I think they were going in the $600/per neighborhood. Book of Joe has some better pics here.
The Paint Game seems simple enough. Match up the paint color name to the correct color. I am averaging about 3 out of 10 each time. Meh.
And sort of related: an article on how a makeup color's appeal has a lot to do with what it's called.
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