I thought "Halfway House" meant something else entirely

Slate has an article on that amusing TV ad for GEICO car insurance. It appears to be an ad for a new reality-TV show called Tiny House, in which a young couple has to live in the midget-sized dwelling for one year. I do recall being fooled the first time I saw the commercial, too. (you can see the ad by clicking here, then clicking the What We've Done link, then click on the GEICO logo on the right.

The article also explains why some GEICO ads such as this one and the "Caveman" spots are funny while some are pretty lame.



(via Sciatica)