The gum was terrible. A little pink rectangle, soft as flint and after two minutes in your mouth, about as flavorful. The "comic" inside, and I'm using the term very loosely here, was either incredibly unfunny or just inscrutible. It's Bazooka Bubble Gum®! Here, have some Bazooka-flavored links to chew on...
Might as well start at Topps, the home of all things Bazooka and check out some of the
aforementioned comics.
A dissertation on the societal roles of Bazooka Joe & Friends over yonder at
The Shrine of Bazooka Joe.

How did Bazooka Joe
lose his eye?

Give a hoot! Don't litter! Make that Indian stop crying and recycle by making
Bazooka gum wrapper origami shirts and pants.
I'm not sure why it's called this, but here's how to make a drink called a
Bazooka Joe.

Contrast Bazooka Joe comics to the much funnier 1970's contemporary: Wacky Packages. Man, I used to love those things, and collected tons of them.
Tom's Wacky Packages Page has pretty much all of the original series that ran off and on through the 70's. All lovingly scanned and posted for your nostalgic enjoyment.
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